Introducing Digital Marketing Tools to Boost Local Businesses in Khulo Municipality
Introducing Digital Marketing Tools to Boost Local Businesses in Khulo Municipality

On August 3-8, PMC Research conducted a six-day training course on digital marketing for 35 second- and third-round rural development grant competition beneficiaries in Khulo municipality in order to boost the visibility, and ultimately the revenues, of their businesses.

The main goal of the rural development grant competition is to fund projects that are in accordance with the following objectives and priorities laid out in the Khulo Local Development Strategy (LDS) 2018-2022: rural tourism; agriculture; communal and social infrastructure; culture, health, education, sport and youth; entrepreneurship; and the environment, sustainable management and natural resources.

During the training, we discussed branding, customers’ demands, communication, traditional and digital marketing channels, managing web and social media pages, styles of posting on social media, and advertising on Facebook.

“At the beginning, I was a little skeptical about the training agenda, but the training process was so interesting that the time passed very quickly. I will definitely use the knowledge I acquired here to increase the revenue and visibility of my business, and also help others to create their own digital marketing platforms,” said David Mikaberidze, one of the training participants.

We will continue this training series to equip more grant beneficiaries with necessary business management, accounting and marketing skills to enhance their productivity.

The training course was conducted as part of the project “Promotion of Rural Development and Diversification in Khulo Municipality,” which is funded by the European Union, and is being implemented by Caritas Czech Republic in Georgia (CCRG) in partnership with PMC Research and the Croatian Rural Development Network (HMRR) under the European Neighborhood Programme for Agriculture and Rural Development in Georgia (ENPARD II).

Please kindly follow the link below for detailed information about:
Promotion of Rural Development and Diversification in Khulo Municipality